avril 23, 2024

Golf news 2024: Tiger Woods new brand Sun Day Red involved in legal dispute with Puma over logo

3 min read

Tiger Woods launched his new clothing line Sun Day Red at a slick event in Los Angeles only a week ago.

But the company is already facing its first big hurdle – a legal dispute over the logo.

Wide World of Sports understands global sporting apparel giant Puma raised issues with the Sun Day Red logo, given the similarities between the two.

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Tiger Woods at the launch Sun Day Red. (Getty)

Woods formed Sun Day Red in collaboration with his long-time equipment manufacturer TaylorMade.

Earlier this week, all instances of the logo – a tiger with 15 stripes to represent each of Woods’ major victories – were stripped from the company’s social media and website for more than two days.

Similarities between the Sun Day Red logo and that of Puma and Slazenger were pointed out by social media users after Woods launched the brand.

Puma’s logo depicts its big cat leaping to the left, Slazenger’s in stride also to the left, and Sun Day Red’s stretching out to the right.

The logo was stripped from the Sun Day Red X page, as well as the website. (Supplied)

Wide World of Sports contacted all three apparel companies.

Representatives from Puma and TaylorMade declined to comment, while Slazenger had not responded by time of publication.

Sun Day Red’s X account had only the default profile picture and no banner for two days. The logo has since returned to the profile picture, and an image of Woods is the banner.

On the website, the tiger logo remains only visible in photos of the clothing line. It is not visible on the landing page of the site.

The logo of Tiger Woods’ Sun Day Red (top) bares resemblance to that of Puma (right) and Slazenger. (Nine)

Woods launched Sun Day Red following his split with Nike at the end of last year, ending a 27-year partnership. He has used TaylorMade clubs since Nike stopped producing equipment in 2017.

The brand was named after Woods’ iconic superstition of wearing red whenever he plays on Sundays.

Woods may have been forced into using Sun Day Red because Sunday Red has an existing trademark registered in the US, although TaylorMade chief executive David Abeles said at the launch the choice of three words was deliberate.

Tiger Woods made his first appearance in Sun Day Red gear at the Genesis Invitational. (Getty)

He said ‘Sun’ as an ode to the weather a golfer desires, ‘Day’ because golf can be played any day of the week, and ‘Red’ for Tiger’s Sunday attire.

The Sunday Red trademark in the US has been held by an Earnest Ray Harrison since 2009. There is also a Sunday Red Golf social club with nearly 5000 members in the UK.

Woods’ first outing wearing Sun Day Red was at the Genesis Invitational last weekend, where he withdrew early in the second round with illness.

The five-time Masters winner has previously stated he hopes to play on the PGA Tour once a month during major season – essentially from February through to July.

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